Contact Us Page: Examples & How to Create Yours (2026)

New brands prioritize homepage design as one of the first steps in a customer’s journey and tend to give other webpages a lot less love. Though the Contact Us page might seem like just another link in the navigation, it could end up being one of the most visited pages on your site.

By making this page more personable and inviting, you’ll create a better experience for customers who need assistance or information. A well-structured, thoughtful Contact Us page also builds trust, reassuring customers that there are real humans behind your brand.

In this guide, you’ll learn what makes a great Contact Us page, find real examples you can use for inspiration, and discover how to create (or optimize) your own Contact Us page step by step. 

What is a Contact Us page?

A Contact Us page is a dedicated page on your website where customers can get in touch to ask a question, track an order, report an issue, explore a partnership, or just say hello. It should be one of the first pages you build on your website once you’ve sorted a domain and hosting. 

Contact Us pages act as a bridge between your business and the people browsing your online store. If your brand is exclusively ecommerce, then customers can’t walk into a physical shop and speak to someone face to face. Your Contact Us page is the digital equivalent of a friendly staff member standing by the counter, ready to help.

The best Contact Us pages usually include:

• A short, friendly intro that sets expectations
• A contact form that contains only the fields you actually need
• An email address and/or phone number for direct contact
• An estimated response time
• Links to helpful resources (like FAQs, returns, or shipping info)
• Optional extras like a live chat, social links, or a help center

Contact Us page best practices

• Include all relevant contact information
• Add a compelling call to action
• Add an FAQ section
• Provide links to a help center or relevant guides
• Design for mobile users
• Give live chat or messaging options
• Send a confirmation and response time

To get the most from your Contact Us page, consider these best practices:

Include all relevant contact information

Contact Us pages generally include an email address or form. If you have other ways for customers to get in touch with you, such as phone, chat, social media DM (add links to your accounts), or at a physical location, list them here. This allows customers to use the channel they feel most comfortable with. For example, younger customers are more likely to message a brand on Instagram or TikTok than send a formal email.

If you have phone support, make the number clickable on mobile. A single-tap call button removes friction, making it easier for someone to get immediate help. The same goes for live chat: if you have it, make it visible and easy to access.

For businesses with a physical location, embed a Google Map to reassure customers that you’re a real, established business. It also helps them quickly find directions without leaving your site. Add opening hours and parking info, too.

Add a compelling call to action

Even if someone lands on your Contact Us page and does not choose to fill out the contact form, you can invite them to do something else, such as sign up for your newsletter, check out your sale products, or follow you on social media.

The bottom of a Contact Us page is the perfect place for an inviting call to action (CTA). Keep it relevant and low pressure. For example:

• “While you’re here, explore our latest arrivals.”
• “Not ready to reach out? Join our newsletter for 10% off your first order.”
• “Browse our FAQs for instant answers.”

Make your CTA clear, benefit led, and easy to act on. Also consider A/B testing different offers , button text, and placements to see what resonates. 

Add an FAQ section

Many shoppers have similar questions, like delivery times, shipping costs, or whether they need additional products to go with their initial purchase.

Adding an FAQ section to your Contact Us page can give customers the info they need without requiring a personalized answer. 

Provide links to a help center and relevant guides

 A help center or blog is the place to answer questions that require more detail, images, or videos. Include a link to these resources on your Contact Us page, possibly within your FAQ section.

Design for mobile users

Mobile devices excluding tablets now account for more than 60% of global website traffic, according to Statista. That means more than half your customers will be looking at your Contact Us page on a small screen, often when they’re already frustrated and need help. 

• To reduce stress and make the page easy to use, design for mobile first
• Use large, thumb-friendly buttons
• Keep forms short and simple
• Apply the right input types so email fields trigger the keyboard and phone fields trigger the number keypad
• Make phone numbers clickable
• Avoid long paragraphs of text
• Ensure it loads quickly

Before publishing or updating your page, test it yourself. Open it on your phone and try filling out the form with one hand.

Give live chat or messaging options

Customers want quick answers so they can complete their purchase or fix a problem right away. Adding live chat or messaging to your website can typically increase conversion by 20%, according to an Invesp survey.

You have a few options:

• Native tools. If you’re on Shopify, tools like Shopify Inbox integrate seamlessly with your store and allow you to manage conversations in one place.
• Third-party live chat tools. Platforms like Gorgias, Intercom, Zendesk, or Tidio have advanced automation, integrations, and support workflows.
• AI chatbots. AI-powered bots can instantly handle common questions, like shipping times, return policies, or order tracking. They work best for FAQs and simple requests, while more complex issues are better sorted by a human.

If you don’t have 24/7 support, be upfront about it: :

• “We typically reply within 1–2 business hours.”
• “Our support team is online Monday–Friday, 9 a.m.–5 p.m. GMT.”
• “Leave us a message and we’ll get back to you tomorrow.”

Send a confirmation and response time

Write a simple line on your Contact Us page like, “We typically respond within 24 hours, Monday to Friday.” It will set expectations for your customers before they hit submit.

Then, use a pop-up message to let them know their query has been submitted. Reinforce the message, including the expected response time, in a confirmation email.

The importance of a Contact Us page

When someone lands on your Contact Us page, that often means they’re already engaged with your brand and need a little support before or after purchasing. If your Contact page is hard to find or unhelpful, you create unnecessary friction that could cost you sales or customer loyalty.

Here’s why a Contact Us page is crucial: 

• It builds trust. A business that’s easy to contact feels legitimate. If your contact details are hidden (or nonexistent), customers may wonder if you’re avoiding them. 
• It removes barriers to purchase. Sometimes, the only thing standing between you and a sale is an unanswered question. If customers can’t get a quick response, they might leave and shop elsewhere.
• It improves customer experience. An easy-to-use contact form lets people reach the right person without jumping through hoops. 
• It helps with problem-solving. The occasional issue is inevitable. A well-structured Contact Us page with clear response times, support options, and a helpful FAQ can turn a frustrated customer into a loyal one.
• It opens the door to new opportunities. Not every site visitor is a customer. A well-designed Contact page makes it easy for press and potential collaborators to get in touch.

18 best Contact Us page examples

1. KeySmart
2. Ban.do
3. Tommy John
4. Skims
5. Allbirds
6. Magnolia Market
7. Casper
8. Lululemon
9. Moth Drinks
10. Quince
11. Roxanne First
12. Mejuri
13. Elevated Faith
14. Our Place
15. Beardbrand
16. Haus
17. Nemo Equipment
18. Settlers Club

By using the Contact Us pages already included in their Shopify themes (or going just a little out of the box), the stores below transformed the simple contact form into a valuable resource. The best thing about them is how they use the standard feature of a great Contact Us page, then add unique brand personality to make them stand out. 

Use these examples as inspiration for your own Contact Us page: 

1. KeySmart

The KeySmart Get in Touch page fits a lot of information into a simple layout. It allows users to email in their questions, fill in a standard form, or choose one of six common question types for a more tailored experience. 

What makes this great:

• Clear expectations. The Contact Us page lays out expectations for how long users can expect to wait for a response—a turnaround time of one to three business days.
• Value propositions. The bottom of the page presents shoppers with three value propositions: free US shipping on orders over $45, a two-year warranty, and a 100%-secure checkout. 

2. Ban.do

Ban.do’s Contact page is funny and approachable, in keeping with ita playful brand voice and products. 

What makes this great: 

• Friendly tone. The copywriting uses a conversational and casual tone that helps put visitors at ease and encourages them to reach out.
• Visual appeal. The use of colorful vintage telephones serves as a visually engaging element that makes the page memorable.

3. Tommy John

Tommy John’s Help Center combines the FAQ and Contact Us pages into one neatly designed format. The page has a clean, minimalistic design with a search bar at the top for easy navigation. Below it are the customer service hours and options, a return/exchange option that takes you to a separate form, and categories of common questions and concerns.

What makes this great: 

• Extended support hours. Providing customer support on weekends and evenings caters to customers who might need help outside of normal business hours.
• Multiple communication channels. Tommy John gives customers an email or phone option, stating both clearly at the top of the page, so customers can choose what works best for them.

4. Skims

Skims gives website visitors several ways to get in touch so they can choose their preferred method. Below the contact options, it provides links to relevant information and FAQs.

What makes it great:

• Timeline and tips. The Contact Us page tells users when to expect a reply, and advises adding the help email address to their contacts to prevent messages ending up in spam folders.
• Neat organization. It’s easy to navigate and find information quickly with the categorized help topics on the left side.

5. Allbirds

A straightforward header on this Contact page from Allbirds asks, “How Can We Help?” and gives online chat, text, and call options, along with service hours. Below that is a search bar, as well as an FAQ section grouped by topics. 

What makes it great:

• Easy access to answers. Providing a search bar and FAQs organized by category allows customers to find answers quickly.
• Chat feature. Customers can get immediate help by clicking the “Chat with us” link at the top of the page, or the Chat button in the lower right-hand corner.

6. Magnolia Market

Magnolia Market’s Help Center has store contact information, addresses, helpful articles, and three contact options: a 24/7 chat service, email, and a phone number to call during business hours.

What makes it great:

• Visual cues. Using icons with each category (e.g., shipping, returns, technical questions) makes it easy for shoppers to find the specific help they need.
• 24/7 availability. Round-the-clock chat service caters to customers in different time zones with urgent questions.

7. Casper

Casper’s Contact Us page has a user-friendly design with clear headings and sections. It shows customer service hours for both support and sales inquiries, along with a phone number for direct assistance. There’s also a contact form for submitting questions or messages.

What makes it great:

• Direct communication. Including a phone number lets customers speak directly with Sleep Specialists for personalized support.
• Convenient contact form. The contact form gives customers an alternative method to reach out with their inquiries.

8. Lululemon

Lululemon’s Contact page is well-organized with multiple support options, including phone, live chat, and text. It also has a searchable Help Center and details on in-store support.

What makes it great:

• Varied contact methods. Customers can choose phone, chat, or text for real-time assistance, or send an email.
• In-store support details. Providing information about physical stores helps shoppers who prefer face-to-face service.

9. Moth Drinks

Moth Drinks’ Contact page is concise with email addresses for general inquiries, trade inquiries, and press requests.

What makes it great:

• Clear inquiry categories. Tailoring support for different types of inquiries streamlines communication.
• Simple layout. There are no distractions—just a quick way to get in touch.

10. Quince

Quince’s Help Center page has links for three common support queries on top: tracking orders, starting an order, or starting a return. This is followed by a searchable FAQ section and, below that, three options for getting in touch.

What makes it great:

• Searchable Help Center. Quince’s FAQ section is exhaustive, with topics such as shipping, shopping tips, referrals, and discounts.
• User-friendly design. Though the page has a lot of information, it’s broken up into three distinct sections, which makes information easy to find.

11. Roxanne First

Roxanne First’s Contact page is on-brand and to the point, with two columns of information about the brand’s location, opening hours, and contact details.

What makes it great:

• Direct contact options. Email and phone support make it easy to get personalized assistance, which promises to come within 24 hours.
• Option for press queries. There are special email addresses for press queries to ensure they go to the right department and don’t get lost in the mix. 

12. Mejuri

Mejuri’s Contact page consolidates some of the most common inquiries so customers can find what they need ASAP. 

What makes it great:

• Comprehensive Help Center. The Contact Us page links out to a dedicated FAQ page, which is an extensive resource for existing and potential customers.
• Live chat button. Mejury offers a live chat option, which site visitors can access from any page on the website.

13. Elevated Faith

Elevated Faith keeps things simple with a handful of ways customers can get in touch. As well as reaching out via the embedded contact form, customers are directed toward relevant resources that may be able to help them quickly. 

What makes it great:

• Easy-to-use contact form. Elevated Faith’s contact form has just five boxes to fill. 
• Additional resources. In addition to contact information and a link to its returns center, the brand directs users to their pre-loved center, the official destination for buying and selling their goods.

14. Our Place

Our Place’s Contact page is neatly laid out with easy-to-navigate blocks and various options for customers to get in touch or find further resources. 

What makes it great:

• Top FAQs. Though Our Place has a separate FAQs page, it features some common questions on the Contact page, with the option to navigate to the more extensive resource center.
• Form with order number. The contact form has an optional section to fill in the order number, which may help bypass a first round of communications to exchange details.

15. Beardbrand

Beardbrand’s Contact Us page is simple yet bold. It includes a support email address, plus a phone number that customers can text to get personalized styling tips—ways for the brand to add subscribers to their email and SMS list. 

What makes it great:

• Value proposition. Below the contact form, Beardbrand has information about its ingredients, exchange policy, and shipping.
• Call to action. The intriguing “grow your mind” CTA encourages users to subscribe to learn more about the brand and their products.

16. Haus

Haus’s Contact Us page is minimal, with an email address for inquiries and an abridged list of FAQs.

What makes this great:

• Minimalist design. Haus’s aesthetic is sleek and its simple contact page sticks with the theme, both in content and in design.
• Abridged FAQs. The contact page has answers to common questions about customer orders. A separate, dedicated FAQ page has more details about the products and the company. 

17. Nemo Equipment

Nemo Equipment’s Contact Us page has links to support forms for different situations including warranty claims and repair requests. 

What makes it great:

• Detailed forms. Sometimes companies need details before they can help. By including multiple forms, the brand can gather all the information for each unique scenario. 
• Warranty support. Nemo’s Help Center has warranty pages with contact information for distributors in multiple countries, as well as a detailed returns page. 

18. Settlers Club

The Contact Us page for home décor brand Settlers Club gets straight to the point with a contact form for customer inquiries. In the blurb above the form, they give a few prompts for reasons customers might want to get in touch. 

What makes this great:

• Easy-to-use form. It’s a quick and hassle-free way to reach support.
• Carousel with brand highlights. Below the fold, the Contact Us page has a simple carousel with the words “Free Shipping” and “Crafted with Care,” highlighting important features of the brand’s offerings.

4 tips for an effective Contact Us page

1. Make your Contact page easy to find
2. Create a welcoming page
3. Choose your goals
4. Apply contact page design principles

Use these four tips to help you create a standout Contact Us page that serves your customers’ needs and represents your brand:

1. Make your Contact page easy to find

To help your customers navigate to your contact page, place it in your main navigation bar or in the footer at the bottom of every page.

To find out if it’s visible enough, try this test: Ask someone who is unfamiliar with your business to try to find the Contact Us page within 10 seconds of landing on your site. If they hesitate, scroll aimlessly, or have to dig through multiple pages, it’s too hidden.

Visibility is only one part of the equation, though. You should also regularly test every contact method you list to make sure it continues to work:

• Submit your own form
• Click your email link
• Tap your phone number on mobile
• Open your live chat

2. Create a welcoming page

Your Contact Us page should clearly welcome emails, phone calls, and feedback—and make it easy for customers to follow through. 

Phrases like these ones make your brand feel approachable:

• “We read and respond to every customer inquiry. We really do want to hear from you!”
• “Our customers mean the world to us, and we love hearing from you.”
• “We get lonely when we don’t hear from you. Get in touch today!”
• “Make our day and fill our inbox with comments, questions, and concerns.”

3. Choose your goals

Every Contact Us page does not serve the same purpose. Before you design the page, have clear goals for what you want it to accomplish.

Here are a few common purposes for Contact Us pages:

• Support. Help existing customers resolve issues with an order, start a return or exchange, update shipping details, or complete a purchase.
• Sales. Convert potential customers by answering their product questions or giving them a channel for bulk or warehouse orders.
• Wholesale and B2B inquiries. Give retailers, distributors, and potential partners a clear way to request pricing, minimum order quantities, line sheets, or partnership details.
• Press or PR. Help journalists, creators, and media outlets reach the right person to help them share your story.
• Human resources. Let potential employees apply for a role or ask questions about working at your company.

4. Apply contact page design principles

When someone lands on your Contact Us page, they’re usually looking for one thing: help. The design should make the process feel simple and stress-free.

Follow these principles:

• Use a clear visual hierarchy. Use headings, spacing, and button contrast to guide the eye to the most important information, like the primary contact method. 
• Keep it clean and uncluttered. Remove distractions. White space is your friend because it makes the page feel calmer and easier to use.
• Make it scannable. Break text into short paragraphs, use bullet points where helpful, and clearly label sections like “Customer Support,” “Wholesale Inquiries,” or “Press.”
• Match your brand aesthetic. Your Contact page should look and sound like the rest of your site with the same fonts, colors, and tone.
• Only ask for information you need. Clearly label form fields and use placeholder text to guide users.

How to add a Contact Us page in Shopify

1. Build your page
2. Choose your form fields
3. Route contact requests to the right team
4. Customize your form

Here’s how to add your company’s contact information to a separate page in your Shopify store:

1. Build your page

Follow these steps to create a Contact Us page on your Shopify store: 

• In your Shopify admin dashboard, go to Online Store > Pages and click “Add Page.”
• Add a title for your page, such as Contact Us or Get In Touch.
• Enter any text you want to show above the contact form in the Content box. (You can leave it blank if you don’t want any text).
• In the Online Store section, choose “Contact” from the theme template dropdown menu.
• Click Save.

2. Choose your form fields

Shopify’s built-in contact form includes three fields: Name, Email, and Message. These fields might be enough if you’re just starting out because they capture the core information you need to respond to your customer.

As your store grows, it may make sense to add more fields. The key is balancing the information you need with the likelihood someone will actually complete the entire form.

Start with the essentials, then consider adding optional (or conditional) fields that genuinely help your team respond faster, such as:

• Order number (especially for support requests)
• Inquiry type dropdown (e.g., Order Issue, Returns, Wholesale, Press)
• Phone number (if you offer callbacks)
• File upload (for damaged product photos)

Many users will fill out this form on a small screen, possibly one-handed. Shorter forms mean less scrolling, less typing, and less friction.

If you’re unsure if your form is too long, test it. Try removing one non-essential field and monitor completion rates. 

3. Route contact requests to the right team

If you use a help desk to keep track of your incoming customer requests, embed their ticket form on your Contact Us page to automatically tag and route incoming emails to the right department.

4. Customize your form

The default Shopify form fields require some basic theme editing to update or add fields. Shopify’s help documentation walks you through how to add simple custom inputs (like an order number or dropdown field) without advanced web development skills.

If you want more flexibility without touching code, you can embed contact forms directly from your help desk software into a page, use Shopify’s website builder, or install a dedicated form app like Hulk Form Builder.

These tools allow you to add additional fields, conditional logic (showing certain prompts only when relevant), file uploads (useful for damaged item photos), dropdown routing, and even multistep forms.

More features don’t automatically mean better results.The longer and more complex your form becomes, the less likely customers are to complete it.